The explosion of “good news” that got many of us through the day proved over and over again that there are ways to authentically humanize brands for the right reasons. We understood what motivates our audience can yield results far beyond likes and shares. We’ve learned that “influence” means more than just follower counts. If 2020 taught us anything, it’s that sending expensive branded swag to already privileged celebrities may not be the best look for brands selling to people who are just trying to survive. With more leeway to include and add relevant opinions and ideas, we come up with better, more inclusive content.Ģ020 gave us all perspective on the content worth creating With virtual war rooms and instant messaging, diverse perspectives are just a chat away. There were limited travel budgets and only so many voices, ideas and opinions we wanted, when trying to move quickly. Let’s be honest, as much as we wanted to include everyone, there were only so many chairs and monitors in conference room command centers. Virtual command centers help us think more inclusively
Here are three takeaways from the last 18 months: But even as we slowly start to return to the office and working side-by-side, we’ve had to think around and beyond the real-time event command centers. I do miss the days when we all gathered around monitors to quickly create content as history was happening.
Warroom live chat tv#
But in the last year and a half, when most of us have been working from our couches or kitchens, like my old colleagues in TV news, we’ve learned we can do as much from home as we did from the office, and sometimes even more. When I left news for the world of PR, I always pushed for more of these “newsroom-style” efforts for big events like the Super Bowl or the Oscars or for everyday culture-jacking conversations. It’s in my blood, having spent 15 years as a producer in actual newsrooms, where I was within crumpled-up-script-throwing distance of editors, writers, photographers, reporters and anchors. I’ll confess that I have always been a big believer in the “brand command center.” It’s where people from different marketing disciplines sit elbow-to-elbow to make decisions quickly enough to participate in cultural conversations. By Stephanie Matthews, EVP of integrated media and engagement
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